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    Aug
    21

    In July, Nevada’s unemployment rate jumped half a percentage point to 12.5 percent, with an estimated 179,300 Nevadans unemployed and actively seeking work. The rate continues to surpass all records since Nevada began tracking unemployment in 1976.

    “Nevada is in the midst of the longest, deepest recession since World War II, and recent labor market trends show no sign of improvement, particularly unemployment, which has surged at a record pace in recent months,” said William Anderson, chief economist for the Nevada Department of Employment, Training & Rehabilitation (DETR). “Since April, the jobless rate increased 1.9 percentage points, adding 27,600 to the ranks of the unemployed. It’s the largest three-month surge on a percentage basis going back to 1976.”

    “Growth in the national economy will likely precede improvement in Nevada,” he said.  In July, there was talk of ‘green shoots’ or positive indicators, suggesting the national economy may be bottoming out. For instance, the Commerce Department reported GDP declined just 1.0% in the second quarter, a significant improvement from previous reports. The Bureau of Labor statistics reported a decline in the national unemployment rate. And, total non-farm employment declined by the smallest amount since last August. Even construction showed signs of improvement, where housing starts jumped 3.6 percent in June, a higher than expected gain. Improvement in the national indicators bodes well for a rebound in 2010.

    “When that growth will trickle down to Nevada is less certain,” he said. (Unemployment rates for the State’s metropolitan areas are not adjusted for seasonality. For comparison purposes, the State’s unadjusted unemployment rate was 12.7 percent in July.)

    “For Nevada’s tattered labor markets, the bottom of the business cycle can’t come soon enough,” Anderson said. “The Las Vegas-Paradise metro area, including all of Clark County has been particularly hard hit, with an unemployment rate of 13.1 percent. Its not only the highest unemployment rate among Nevada’s metro areas, it also ranks in the top five across all areas of similar size in the U.S. The Reno-Sparks metro area isn’t farin much better, where the unemployment rate is 12.2 percent. Carson City, comparatively the best, still has a rate 2.3 percentage points higher than the national rate of 9.4 percent.” (Unemployment rates for the State’s metropolitan areas are not adjusted for seasonality. For comparison purposes, the State’s unadjusted unemployment rate was 12.7 percent in July.)

    Total non-farm employment slid 15,000 in July. The over-the-month decline is a result of several factors, including local government cutbacks, waning convention business, and a continuing fall in construction activity. Employment trends in the State’s two largest metropolitan statistical areas were similar to those seen statewide. Las Vegas-Paradise lost 11,900 jobs over-the-month, and is down 60,000 over-the-year. Reno-Sparks employment fell 2,700 from June to July, and is down 18,200 over-the-year. Carson City lost just 100 jobs from June to July, but employment is down 2,100 from the same period a year ago.

    “The leisure and hospitality sector continues to limp along,” he said. “Visitation remains stagnant, and those that do visit are spending less. For thirteen months in a row, fewer visitors have come to Las Vegas. In June, 6.3 percent fewer travelers came to Las Vegas than a year earlier. The drop in visitors and apparent change in playing habits is evident in gaming revenue figures.”

    In June, gaming revenues were down 13.8 percent Statewide and 14.7 percent in Clark County. Employers struggling under heavy debt burdens have made cuts wherever possible. One such area is employment where 22,700 jobs have been lost over-the-year.

    The Las Vegas labor market will get some of those jobs back, with the opening of CityCenter this fall. A reported 10,000 jobs will be created, but some gains will be offset with losses in construction and cannibalization of existing properties.

    Labor force and unemployment estimates in Nevada are partially derived from a monthly survey performed by the U.S. Census Bureau called the Current Population Survey (CPS). The survey encompasses roughly 1,200 rotating households within Nevada. In the survey, unemployed respondents identify themselves as either a job loser, job leaver, new entrant or re-entrant. Looked at on a 12-month moving average basis, the vast majority of the increase in unemployment as the current recession has unfolded in Nevada is attributable to an increase in the number of individuals losing their jobs. Over the past 12 months, the number of Nevadans counted as unemployed because they lost a job has averaged about 80,000. Prior to the recession, the average was less than 20,000.  The number of unemployed attributable to new entrants into the labor force who have been unable to find a job has held relatively steady, as has the number of unemployed new entrants into the labor force. The number of re-entrants into the labor force who have not found employment has ticked up a bit. Included in this group may be spouses/partners of those who have lost jobs who have re-entered the labor force in an attempt to replace lost household income.

    Aug
    20

    Nowadays everyone is looking for a good deal.  Whether they are looking to purchase a new car, house or clothing.  And good deals can be found everywhere.  But when a service industry, like recruiting, is being commoditized—-we have problems.  Because,  are we really looking for ‘a good deal, or good results?’

    I would venture to say most are looking for good results.  Because if we don’t get results, we still have vacancies to fill.  And now those vacancies are causing lost productivity.  In human resources, that is not a problem any of us want to manage.  It is our responsibility to fill open job reqs quickly…..and more importantly, with the absolute best candidates we can find. 

    Our competitors in the market place are experts at selling ‘good deals.’ An example is the Review Journals most recent offer to provide a bundled advertising package that includes unlimited liner ads and jobs postings, a banner ad on one of their vertical job boards, and a booth at their job fair……all for $1,500.  It sounds like a good deal.  But does it provide the results we need to quantify?  Probably not.  (I actaully would like to see soemone take advantage of this ‘unlimited liner ads.  You may be able to get ROI from it.  I am not certain.)

    If you are looking for a real good deal, try Craig’s List.  You will feel good about the investment (it is $0).  But the problem you have will still exist after you get done bragging about the free ad.  And that begins to cost money. 

    Regardless of which medium you choose, you should be able to measure its’ performance.  There is a simple metric that can be used:  Cost per Exposure, Cost per Interest and Cost per Applicant.  Each of these is important, especially when you are trying to develop your employment brand as well. 

    measurementOne thing Recruiting Nevada does, that none of our competitors do, is deliver properly measured results each month.  We do this so you will know how well your campaigns are performing with us, what is working and what is not. 

    Next time you get offered a ‘good deal,’ ask that they provide measurement tools so you can see how good of a deal it really is.

    Aug
    19

    Congrats to Renee West

    Posted In: Awards & Recognition by doug

    renee_westCongratulations to Renee West for her recent promotion to president/general manager of Mandalay Bay.  What an accomplishment!!  I first met Renee and had the pleasure of working with her when she was the human resources director for Primm Valley Resorts before and after the MGM-Mirage acquisition.  Renee then worked her way up to becoming president of the Excalibur.  I just love seeing HR pros climbing the ladder to the C-Suite.  Congrats Renee!!

    Aug
    18

    How strong is your ATS?

    Posted In: Applicant Tracking by doug

    Applicant Tracking Systems are being tested during this economic recession.  There are two things causing this:

    1. More displaced jobseekers looking for work
    2. Technology’s impact on making it easy to apply for jobs online

    Employers that do not have an ATS in place right now, probably wish they did.  If you are an employer who has ‘real’ jobs, applicants are in abundance right now. Employers who used to see 10-20 qualified applicants per job req are now seeing 100-200.  This increased volume tests the strength of any applicant tracking system. 

    Let me share a story from the last time we had a spike in application activity (post September 11):

    Back in the late 1990s we were pioneering the online job board space.  We encouraged all of our clients to register their own URL in the shape of CompanyJobs.com.  We were building these out on the back-end of the job board technology we were working with at the time. 

    Now, in the late 1990s – it was a job seeker’s job market.  The unemployment level was low and employers were struggling to meet their targeted applicant-to-hire ratios.  So we were tasked with increasing that – and more importantly, increasing it with qualified applicants.  And obviously, the Internet provided us the level of success our clients were looking for. 

    At this time, very few applicant tracking systems existed.  In fact the only one really being used in Las Vegas was a DOS-based system that a buddy of mine built out for Arte Nathan when they were opening up the Bellagio.  MGM-Mirage now owned the technology and it was in use with a few of their properties, but not very efficient.  It was developed in DOS and really designed for single property use….. not the portfolio of casinos that MGM-Mirage was using it for.  The level of sophistication that we have in an ATS today just did not exist then. 

    Our ad agency at the time was working with the majority of properties up and down the Strip.  Boyd Gaming was one of the first properties to launch a network of employment related URLs with BoydJobs.com, SamsTownJobs.com, etc.  Their applicant flow was tracking very nicely until September 11, 2001 hit.  As all of the other cut their workforces, Boyd held steady and actually had jobs to offer. 

    Needless to say, jobseekers flocked to Boyd Gaming.  Applicant flow almost became uncontrollable.  And Boyd wished they had an applicant tracking system at the time. 

    Fast forward to today….nearly every casino on the Strip has an applicant tracking system.  And we are facing more trying times than we did post 9-11.  Applicant flow is higher than it has ever been.  So how is your ATS holding up?  I am interested to learn.

    Aug
    17

    Hopefully, you are hearing these spots out there on Radio.  Our strategic partnership with the Nevada Broadcasters Association provides us with a substantial amount of marketing for our Las Vegas Career Fairs.  We try to get creative with each spot.  Let me know your thoughts on this one:

    [mp3]http://employerblog.recruitingnevada.com/audio/summerjobfair.mp3[/mp3]

    Aug
    13

    According to the Economic Policy Institute, Nevada has the highest level of unemployment in the United Stated among Hispanics (Read an article here).  The unemployment level is estimated at 16.7 percent, due largely to the downsizing of the construction industry.  Projections expect the unemployment level for Hispanics in Nevada to rise to 17.8 percent in the next year.

    Aug
    12

    Restrepo Consulting Group released the July edition of Economic INsight.  It does not deliver the most positive news.  The most provocative statement was:

    What happens to our economy and, by extension, to state and local government budgets, if we experience what is called a “jobless recovery”? That possibility is something our business leaders and public policy makers should be talking about.

    The below graph shows the spike in unemployment claims over the past several years:

    june_unemployment

    Aug
    11

    lasvegassunAfter winning Las Vegas’ first Pulitzer Prize, LasVegasSun.com continues to get recognized for other projects.  The Associate Press Managing Editors Association awarded LasVegasSun.com for their Water Project coverage title “Quenching Las Vegas Thirst.”

    In the same week, Editor & Publisher named LasVegasSun.com “one of 10 U.S. papers that do it right.”

    Aug
    10

    Although the national employment market showed signs of recovery this week, local economists John Restrepo, Keith Schwer and Jeremy Aguero all seem to agree (which is rare) that Nevada will take a longer time to recover.

    Realty is Las Vegas employers are operating on skeleton crews in hopes of just breaking even. The thought is if they can remain Ebitda-neutral during the economic slow times, they will thrive when the economy rebounds. The problem is – recovery is still not in sight. 

    Nationwide, the recession has destroyed nearly 7 million jobs, the worst in the past 60 years.  In Nevada, this is the worst we have recorded.

    Aug
    7

    As most of you know, Recruiting Nevada has been working on a recruiting solution for Guest Room Attendants (GRAs).  There is an acute shortage of GRAs in Las Vegas with nearly every hotel and casino constantly recruiting.  Add in the fact that GRAs have been leaving Nevada, with the creation of well over 2,000 new housekeeping jobs in Las Vegas with the opening of CityCenter, Westgate Tower at Planet Hollywood and the Hard Rock Hotel expansion, we have a ‘Perfect Storm.’ 

    These are the exact types of problems that Recruiting Nevada likes to solve.  Our solutions have proven themselves time-over with recruiting solutions for nurses, doctors, teachers, engineers and even forensic scientists.  We have yet to find a talent shortage where we cannot make a profound impact.

    We are on the final development stages of our Guest Room Attendant sourcing engine.  The solution will deployed across the entire Recruiting Nevada Network, delivering the highest volume of interested candidates, both skilled and in need of training, to our hospitality partners.  Here is an example of what the sourcing tool will look like:

    gra_landing_page

     

    Interested applicants will be directed to this form via dozens of different marketing campaigns including home page take-over ads, online display ads, featured job postings, ads on Google, Yahoo, MSN and the likes as well as print ads in various Greenspun Media Group publications.  Without letting the ‘cat out of the bag,’ here is a sample of what a home page take over ad will look like:

     

    homepage-takeover-final1

     

    We are still looking for a few more beta-clients for our initial testing.  If you have an interest, contact me directly.  The benefits of being a beta client are:

    • Direct involvement in the development of the solution
    • Preferred pricing when a rate card is established
    • Premium placement throughout the entire campaign
    • Correcting your shortage before your competition does!
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